Each of the core beer — Genesee Beer, Light, Ice, Black ... and be given exclusive logo and promotional rights. Popp said the brewery is also unveiling a new tagline, "That's how it's done." ...

It also restores the oval shape for the main logo, which was absent from ... making it a more premium brand than the company’s Genesee Beer and Genesee Light. The new design is part of a ...