Gigi de Lana rose to fame following her participation in ‘Tawag ng Tanghalan’ on ‘It’s Showtime.’ She gained further recognition for her viral cover songs on various social media platforms.

Talagang hinahanap nila si Gigi de Lana dahil nag-invest sila dun sa G Cosmetics,” Ogie said. Investors were reportedly promised that Gigi would actively endorse and promote the brand’s products.