The case Google just lost was related to online advertising. The US Department of Justice alleged Google had behaved ...

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The two titans of digital advertising are facing unprecedented legal threats over tactics they used to reach dominance.

Meta stock analysts are debating what a pullback in ad spending from Temu and Shein could mean for Meta stock.

Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – ...

Global ad spend against news content is forecast to have fallen by a third in six years according to new WARC research.

According to the WARC report, despite high audience interest, serious news stories are frequently un-monetised due to blunt keyword blocklists deployed by brands concerned by reputational risk.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...