Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new interface, an unfamiliar ...

Today's Forbes CIO newsletter focuses on using the troves of unstructured enterprise data you have, applying AI to find ...

KRAFTON India today announced a series of strategic collaborations with leading global technology and analytics platforms to ...

Amazon (AMZN) has reportedly withdrawn itself from spending on Google Shopping (GOOG) (GOOGL) advertisements, according to a ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...

It's easier to read Google's AI Overviews than click a link in the search results, but you're doing yourself a disservice ...

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Businesses have always relied on data, but they never were able to get full value out of them when they were siloed by ...

The search giant predicted a further capital spending boost next year and cited massive demand for its cloud computing ...

The trial in a class action against Meta Platforms Inc. and Flo Health, a menstrual period and pregnancy tracking app, is underway in San Francisco—and the amount of damages at stake, said an expert, ...