Cheesehead brand now includes more than just wedge-shaped hats. There are many related Cheesehead products, as befits an ...

Ex-MIT linebacker Kodiak Brush helps design the Apache helmet, earning the highest safety rating ever from Virginia Tech.

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media ...

Wisconsinites love to claim that the Vikings logo and color purple came from the home of the Packers, but definitive proof is hard to come by.