H. Moser & Cie has finally opened its first boutique ... a cheeky troll of the Apple Watch in which the case was designed just like the new age timepiece, but instead held a mechanical watch ...

The Endeavour Center Seconds Concept Purple Enamel is a bold reinterpretation of H.Moser’s iconic fumé dials ... Uncompromising in its purity, the watch omits logos and indices, focusing ...

H. Moser & Cie. has never been one to shy away from a bold idea, but its new Pop collection might be the most vibrant expression of the brand in many years.

In short – if you have the funds for a luxury watch, but want something with a little more personality, this H Moser & Cie Pioneer Centre Seconds Concept Citrus Green is one to watch.