Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Rinka Banerjee, Founder & Director of Thinking Forks Consulting, shared the incredible journey of building a company that ...

Months after a law governing Cuba-confiscated trademarks was enacted to address a dispute over an iconic rum brand, a fight over a beer trademark exposed uncertainty a federal judge is being pressed ...

There’s no Bud, Coors, or Miller Lite either, only “Domestic”, no Heineken or Corona, only “Imported”. Outside of what’s written on the players’ own kit, there’s only one brand allowed at Augusta ...

Digital analysts, on-ground track-and-trace teams and forensic testing might sound like something from a TV crime show, but ...

Own brand progress In recent years, the company has spread its wings beyond Nokia with a number of white label and partner releases including with Mattel, Heineken and FC Barcelona. It also pushed ...

David Ayer and Jason Statham reteamed one year after The Beekeepr for A Working Man, which cleverly breaks a weird ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

In a report released yesterday, Javier Gonzalez Lastra from Berenberg Bank initiated coverage with a Buy rating on Heineken NV (0O26 – Research ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

The company said, “Heineken (HEINY) is shaking up the dating app scene – not for romance, but to help young adults discover new bars and ...

While WPP's Ogilvy supports brands across the Heineken company portfolio globally and in markets such as Brazil, Spain and Mexico, Design Bridge and Partners delivers branding and design work for ...