Move over blue, green, and that mysterious shade your mom calls “mauve”. Scientists now say there’s a new colour in town, and ...

The right neutral shade can add dimension, depth, and even a subtle undertone of color to your space that white paint can’t.

If you're not feeling as good about your brown granite countertops as when you first got them, you can dress them up ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

Luxury paint brand COAT has released 19 new shades, all designed to work harmoniously with the UK's blue-grey natural light ...

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.