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18hon MSN
Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here’s what’s next
The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer ...
20hon MSN
Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.
Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.
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