PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Winged liner is non-negotiable in my makeup routine, but it took finding the best gel eyeliner on the market to make that ...

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

There are some skin conditions we're very familiar with: spots during adolescence, allergic rashes, sunburn. But others are ...

Glow Recipe’s Flush Blush has undoubtedly been one of the most talked-about launches in 2025. This pink teardrop of joy landed in Feb, and the hype still hasn’t died down.

According to model Aisha Potter, who recently posted a TikTok featuring make-up that “glides on like butter,” achieving the look comes down to using products with creamy textures that melt into the ...

The Housemaid' actor has picked up quite a few makeup tips throughout her decades-long career. Here are the most valuable ...

ColourPop Pretty Fresh Tinted Foundation Balm is a skin care-infused formula that offers hydrating light-to-medium coverage. This writer reviews it.

Weird doesn't mean bad. Here are some of our favorite strange new smart home appliances you can actually buy right now.

Victoria Monét explores her connection to beauty and music in Hulu's 'Faces of Music' docuseries. Here, InStyle chats with ...

When Alycia Debnam-Carey travelled to South Australia's salt flats her beauty team created a glowing complexion and flushed ...