Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary boots of She-Ra in a bold new release. In a dazzling tribute to both ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

As we launch the search for more remarkable young people, we look back at the past winners who find silver linings in their ...

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

Step into a world of pink during the ultimate girls getaway when you stay at this pink-themed Airbnb in Idaho Falls, Idaho.

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its ...

SHOPPING: Shop this limited time drop on Barbie-themed sleepwear, including sleep shirts, full PJs, short sets and more.

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Big W has launched its annual toy sale, with Aussie shoppers racing into stores to grab best-selling items while hundreds of ...