If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of

What if we say Apple may not launch the Pro Max model this year? Well, this speculation will soon come to reality as a new “Ultra” variant is in the works. After the Plus variant, the iPhone 17 Pro Max may also get a replacement with a new iPhone 17 Ultra model,

With innovative features, design enhancements, and powerful hardware, the iPhone 17 Pro Max is going to be one of the best smartphone releases in recent years.

Apple might be making some big changes to its flagship iPhone lineup next year. A new report from Naver suggests that the iPhone 17 Pro Max will be rebranded as the iPhone 17 Ultra, marking the first time Apple has used the Ultra branding on an iPhone.

We're expecting Apple to unveil the iPhone 17 range in September, and a new rumor points to a name change for the most expensive model in the line-up – a rumor that has actually been swirling for a couple of years now.

This isn’t the first time we’ve heard about an iPhone Ultra. In previous years, some sources suggested that Apple was considering releasing an even more premium—and expensiv