A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

Logos are a key partof the identity of a business.As the company becomesmore well-known, so does the logo.Many logos are based around a nameor the initials of the company.Others are more abstract ...