Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Amazon's Prime Day is usually the talk of the town for online shoppers, but this year, something unexpected happened. While ...

By J. N. Halm When you tell people about it, they sometimes tend to be sceptical. How can one equate the labour a manual ...

By truly understanding and listening to customers, brands can transform periods of volatility into opportunities for deeper loyalty and lasting success.

Oklahoma's education ranking is frequently used to critique the state's system and policies, but who creates them, and what's ...

“These are solid numbers. Given the circumstances, it looks like consumers are going to spend,” Mathews added. “We know that ...

The number of online cinema users in the first half of the year jumped by 44%, to 52 million people, Izvestia learned. The ...

A panel at the Independents Day event in June saw leaders in eyewear brands and practices discuss the future of independent ...

This month, during Amazon’s Prime Day—the annual shopping bonanza that offers exclusive discounts to subscribers of the ...

The second session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...

Consumer spending plays a large role in the business cycle. But here's why you need to pay closer attention to durable goods ...