Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

To unlock grocery data's full potential, financial institutions must prioritize ethical considerations alongside business ...

The years that followed saw notable price increases in consumer essentials — particularly groceries, housing, clothing, and energy. As Americans grappled with this new normal, the cost of living ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...

New data shows that the percentage of Gen Z consumers who say they would pay more for environmentally friendly products has declined.

Price sensitivity is the most important factor in purchase decisions for 81 percent ... EY global and Americas consumer products sector leader, said consumer behavior has historically shifted during ...

Deepinder Goyal is diversifying business to get as much share of consumer wallets as possible - Issue Date: Mar 30, 2025 ...

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as interns.

Aditya Birla Group's Indriya launches its first jewelry store in Lucknow, UP, aiming to cater to the diverse customer base.