Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Amazon's Prime Day is usually the talk of the town for online shoppers, but this year, something unexpected happened. While ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability. Samsung Ads and Kantar conducted the research. Gen Z shows a significant ...

By truly understanding and listening to customers, brands can transform periods of volatility into opportunities for deeper loyalty and lasting success.

US consumption remains resilient, with retail sales rebounding in June despite widespread fears of tariff-driven inflation. I ...

By J. N. Halm When you tell people about it, they sometimes tend to be sceptical. How can one equate the labour a manual ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Oklahoma's education ranking is frequently used to critique the state's system and policies, but who creates them, and what's ...