Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

The landmark ruling against Google’s digital ad network was delivered in an antitrust lawsuit filed by the US Justice ...

New data shows that the percentage of Gen Z consumers who say they would pay more for environmentally friendly products has ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

To unlock grocery data's full potential, financial institutions must prioritize ethical considerations alongside business benefits.

This inflationary pressure is directly impacting consumer behavior, forcing them to prioritise essential goods and make strategic purchasing decisions to maximise their limited resources. Read also: ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build stronger relationships with their target audience, enhance their reputation, ...

Variety-seeking behavior is a manifestation of consumer behavior in which consumers become dissatisfied ... It has become one of the most important factors influencing people’s behavioral decisions.