At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s ...

It might very well be the difference between a 4 and a 3 rating in the eyes of the consumer, according to ... "What makes this research powerful is the importance of ratings in the current ...

In an era defined by advanced AI and behavioral data, Apple’s 'Evil Steve' test exemplifies a proactive approach to ethical decision-making and responsible data governance.

The Important Role of Inferred Motive in Perceptions of Price ... and Referral Switchers.” Journal of Consumer Behavior 3 (3): 211–20. Westbrook, R. 1987. “Product/Consumption-Based Affective ...

banking security perceptions and the influence of AI on financial behaviour. 10 Key findings of SpendTrend25: 1. Consumer card spend has slowed, despite lower inflation. The prime rate cut in ...

He also stressed the importance of agility and hyperlocalisation ... data can be misleading — understanding current consumer behavior and spending patterns is key," he noted.

The Packaging People highlight the importance of considered sensory packaging ... Sustainability: A Key Driver of Consumer Behaviour The growing awareness of environmental issues across Australia has ...

In this guide, I’ll break down some of the most important laws that drive consumer behavior and show you how to apply them in real life. Research by Serlin and Tversky (2017) found that humans ...

including that their geolocation and driving behavior data — such as every instance of hard braking, late-night driving and speeding — would be sold to consumer reporting agencies,” the F.T ...

This consumer behaviour underscores the importance of competitive pricing and the convenience of shopping after travel, with duty-free zones serving as essential touchpoints for luxury goods and ...

Changing consumer behaviour is a long-term endeavour ... Premiumization is an important focus for Colgate. What is your strategy to grow this segment? Premiumization is the second pillar of ...

These patterns underscore the evolving dynamics of the price-value correlation in consumer behavior ... has always emphasized the importance of understanding the value proposition his businesses ...