Since 2012, global betting company 1xBet has been engaged in initiatives aimed at popularising cricket in India and other ...

He faced immense difficulty selling team franchises, but then Nadeem Omar, the Rana Brothers (Atif and Sameen), Ali Naqvi, ...

IPL giant Mumbai Indians were recently given a grand and culturally rich welcome at Lucknow's iconic five-star hotel, The ...

Acquired's podcast explores IPL's rapid growth, valuation, and global impact, comparing it to major US leagues while noting ...

The highly anticipated launch ceremony of the Global Celebrity League (GCL), a groundbreaking cricket league merging ...

The use of two balls has taken reverse swing out of the game and ICC tweaking the use of two-ball rule in the ODI format ...

Rugby Premier League (RPL), modelled on the IPL, will have teams from Ahmedabad, Bangalore, Chennai, Mumbai, Hyderabad and ...

As Pakistan’s beloved league turns 10, cracks emerge amid fan fatigue, franchise frustration, and fading star power.

The brand is aiming for consumer recall via a digital-first IPL campaign. Birla Estates' Head of Marketing speaks to afaqs!

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of ...

It’s not just about odds or flashing banners. If you’ve ever placed a bet—on a Premier League result, a cricket test in India ...

I’ve never been to Berckmans Place, a super-exclusive hospitality venue off of the fifth hole at the Masters, and probably never will. But I can at least now say I’ve talked with someone who’s been ...