India's AlcoBev industry is evolving, driven by premiumization and craft beverages, despite rising input costs. Market ...

India’s alcohol scene is undergoing a renaissance, and homegrown brands are launching innovative, top-shelf spirits. From ...

From local brews to premium pours, India’s indigenous spirits are finally getting their due — one crafted sip at a time.

In this exclusive conversation, Varun Jain, founder of Smoke Lab, reflects on the brand’s origin story, the cultural biases it is up against, and the bold plans that lie ahead.