India's AlcoBev industry is evolving, driven by premiumization and craft beverages, despite rising input costs. Market ...

India’s alcohol scene is undergoing a renaissance, and homegrown brands are launching innovative, top-shelf spirits. From ...

In this exclusive conversation, Varun Jain, founder of Smoke Lab, reflects on the brand’s origin story, the cultural biases it is up against, and the bold plans that lie ahead.

From local brews to premium pours, India’s indigenous spirits are finally getting their due — one crafted sip at a time.