Money talks, and when it comes to sports, merchandise sales scream who has the real clout. Sure, awards shine a spotlight on what happens on the court-the dazzling stats and clutch shots-but it's the ...

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Caitlin Clark continues to prove herself as a merchandise machine.Gatorade just put out a new limited-edition Caitlin Clark ...

Indiana Fever star Caitlin Clark doesn't just have the highest-selling jersey in the WNBA. She's also beating out all but one ...

With Game 1s in the books, we make the case for -- and against -- each of the playoff teams to win the 2025 NBA title.

Caitlin Clark took the world by storm two years ago when she lifted the Iowa Hawkeyes to a national championship appearance ...

Deion Sanders didn’t get a chance to fully enjoy the moment as his son, Shedeur, and his just-like-a-son, Travis Hunter, had their jerseys retired Saturday before the ...

Darian DeVries has been busy building his first IU basketball roster. Where might the Hoosiers coach look next in transfer portal?

The Slovenian star is the first international player to finish atop the most popular jerseys list — and the first player ...

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Marcus went undrafted in 2023 and earned his way to the NBA via the G League. After playing 34 games with the Delaware Blue ...

A McDonald's All American and top-30 recruit in 2024, Zania Socka-Nguemen included IU among her finalists out of high school ...