Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

That was affirmed last April, when he was named Creative Director of Converse Basketball. He spent the time since then innovating and sketching — first his logo, and now his very own shoe. " ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

“For me, it was acknowledging the past and the history and all the groundwork that Converse has been to basketball, but completely turning it, twisting it, shaping it into my expression, my art form, ...