The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Marisa Thalberg, who joined JCPenney in October as consulting CMO before becoming chief customer and marketing officer at newly formed parent company Catalyst Brands in January, describes these ...

The parent of JCPenney is making deeper cuts with employees. Plano’s Catalyst Brands is reducing its corporate staff by about ...

JCPenney previously announced eight locations were set to close, but one store will now stay open at least through August.

Another round of layoffs is coming to Catalyst Brands LLC, the parent company of JCPenney. Catalyst Brands was formed 2025 after the merger of JCPenney and the once-bankrupt Spark Group.

A Catalyst Brands spokesperson told USA TODAY on Wednesday that the umbrella company is "optimizing" its structure, resulting in the cut of about 9% of its corporate roles. Here's which JCPenney ...