A look at the business decisions made by Memphis Grizzlies star Ja Morant and how it's helping him inch closer to billionaire status.

Kool-Aid has partnered with Nike and NBA star Ja Morant to make some new sneakers. These sneakers bring together the best of both worlds and will be available in two separate drops this summer.

Nike (NYSE:NKE) recently announced an innovative collaboration with Kool-Aid, unveiling the vibrant Nike x Kool-Aid Ja 2 ...

Nike ( NKE) has a long history of iconic shoe deals with NBA stars, including the iconic Michael Jordan Air Jordan line that revolutionized sneaker culture. Currently, LeBron James' signature shoes, ...

Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype ...

Dybantsa and Durant sat down for a joint interview during NBA All Star Weekend back in February, and the interview was ...

Ja Morant is back in the NBA's crosshairs. Warriors guard Buddy Hield is also being looked into for a gesture of his own before Morant's and the NBA will talk to both players on Wednesday ...

Ja Morant might be in trouble with the NBA ... again. The league is "looking into" the Memphis Grizzlies star point guard's use of finger gun motions toward the Golden State Warriors' bench in the ...

LATEST April 2, 10:50 a.m. The NBA is “looking into” Grizzlies star Ja Morant’s making “finger gun motions” at the Warriors bench during Tuesday night’s game, according to multiple ...

Memphis Grizzlies guard Ja Morant is under scrutiny for a gesture he made at the Golden State Warriors bench that could be construed as a person mimicking the shooting of a gun, late in the ...