One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

When you think of a successful car commercial, it probably involves an off-road SUV taking on rough terrain, or maybe an EV ...

First, it doesn’t actually feature a Volvo—or a car of any kind. Before anyone jumps to conclusions and assumes this is a rehash of what Jaguar recently did, hear this: the entire ad is a creation of ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

Some of the oddest car dashboards show a commitment to minimalism and dedication to displaying every possible control.

Details haven't been disclosed, but it has a partnership with major cab company Nihon Kotsu, which will oversee and manage ...

We’ve seen the branding and we have, ad nauseam, discussed that advert. But now the talking stops, at least for a moment. The Type 00 – the first car of Jaguar’s new era – is here.

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...