After the scoops from a few days ago, it's now time to see what the upcoming Jaguar Type 00 looks like with no camouflage on ...

Waymo, the Bay Area technology company behind self-driving taxis, is doing test drives on San Diego streets – with drivers – ...

Waymo, the Bay Area technology company behind self-driving taxis, is doing test drives on San Diego streets – with drivers – ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

We actually got a look at the new Mazda badge last summer when it appeared in trademark filings. It's clearly very similar to ...

The car's popularity was recognised by Parkers, which named it Company Car of the Year 2024. A new version of the Model Y will launch in March. The Sportage is becoming a fleet stalwart with its ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on Monday. New paint facilities will be created in Castle Bromwich in the UK, ...