Most notably, the Jaguar rebrand scraps its recognizable “growler” logo, which displayed a snarling jaguar’s face in the center of a roundel, topped by the brand name in an all-caps font.

Gone is the iconic growler badge, replaced with a lowercase sans-serif logo that seems more fitting for a high-end perfume brand than a luxury carmaker. Jaguar's latest ad campaigns, filled with c ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

Of course, Jaguar itself has drawn inspiration from ... rendered a sumptuously retro re-imagination of the form with the Growler E. That design was slated to go into limited production by a ...