It's a move more than three decades in the making.

As women’s roles changed, men recalibrated their identities ... coupled with rising prosperity and disposable income among urban Japanese, led to changes in fashion and customs. The mobo, or “modern ...

Back in the 1960s, the Japanese ... and the men who do the receiving. But times are changing. The Takashimaya department store in Nagoya marks St. Valentine's Day each year in grand fashion.

Though women’s magazines in Japan often come with added freebies, including brand goods samples, it’s a rarity for readers of men’s magazines ... to determine their clothing specifications ...