Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high ...

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Nike and SKIMS have joined forces to launch an entirely new brand: NikeSKIMS. Here's everything you need to know, including ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

Wilson stops on a dime, pulls up and launches her trademark fadeaway mid-range jumper over Jones and Bonner. As Wilson skips ...