The T.C. Boyle novel The Road to Wellville may be about a real person, cereal founder and medical quack W.K. Kellogg ... Image Credit: Walt Disney Pictures. While Cusack spent most of the 1980s ...

Several petitions have been started through the years to bring it back, but so far, Kellogg’s is standing pat — likely because it no longer has a cereal deal with Disney. Bottom line: While this ...

The T.C. Boyle novel The Road to Wellville may be about a real person, cereal founder and medical quack W.K. Kellogg, and a real place ... Image Credit: Walt Disney Pictures. While Cusack spent most ...

WK Kellogg Co.’s stock fell 1.8% Tuesday after the breakfast-cereal company’s fourth-quarter adjusted profit swept past ...

The breakfast giant is introducing glazed-donut-inspired cereals as it reported earnings and plans to regain market share in the US market.

WK Kellogg forecast annual profit above expectations on Tuesday and reported better-than-expected earnings as the breakfast ...

Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...

Before the internet, we amused ourselves with weird candy and outlandish rumors, spread person to person.

Today you can pick up a box of Kellogg's cereal at any grocery store, but when the cereal was first created there was a very different way to get it.

“We felt it was time to speak up about the real nutrition in our cereals and the hard work Kellogg’s has been doing behind the scenes for years to innovate, renovate, and offer more better-for ...

It's still unclear whether these cereals will be a permanent addition to Kellogg's product line or just a limited edition. If the thought of a bowl full of these sweet bites takes you back to watching ...

Ben O’Brien, commercial director at Kellanova Australia, added: “We felt it was time to speak up about the real nutrition in our cereals and the hard work Kellogg’s has been doing behind the ...