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Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category. This award-winning spirit, the world's largest ...

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US group Next Century Spirits (NCS) has acquired Blue Chair Bay Rum to grow its presence in the “premium rum category”.

This award-winning spirit, the world's largest independently owned rum, was created and built by East Tennessee songwriter/superstar Kenny Chesney and has sold millions of cases to date.