The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

Carrie Underwood has worn her hair straight for many years, but her natural hair, as seen on "American Idol," is actually ...

Lindsay Lohan stuns fans with flawless makeup-free selfies and shares hints about her skincare routine including her favorite ...

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

Read on for celebrity hair stylist-recommended pixie cut styles, how to maintain them, and what to know before you chop.