Podcast host and influencer Alix Earle launched a $1 million lawsuit against the U.K. fitness brand Gymshark, claiming the company pulled a sponsorship deal over her posts supporting Israel.

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In her court submissions, Earle claimed that Gymshark had agreed on paying her USD 1 million for three TikTok and four Instagram posts for promoting the brand. She also claimed that the fee covered an ...

Gymshark, the fitness apparel brand, recently closed a messy feud by agreeing to settle roughly $1 million with influencer Alix Earle. Earle says she was dropped from a sponsorship deal simply because ...

Fitness brand Gymshark has settled a $1m court claim from a US influencer over claims it scrapped a lucrative sponsorship agreement after her pro-Israel views drew criticism online. Alix Earle ...