Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Luka Doncic has become the face of the Los Angeles Lakers in name and play. The Slovenian superstar is still adjusting to life under the bright lights ...

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international player in NBA history to top the league’s jersey sales.

Stephen A. Smith issued a very animated challenge to Minnesota Timberwolves star Anthony Edwards ahead of the team's first-round playoff matchup against the Los Angeles Lakers. "Anthony Edwards, are ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...