Sza has announced the launch of her new makeup line, "Not Beauty," which will be exclusively sold at her Grand National tour.

Amazon has a K-beauty lip jelly on sale for $12, instead of the usual $20, that adds a flush of color to your lips and cheeks ...

Made for subtle enhancement rather than bold definition, 2025's favorite liners play up the lip's shape and natural color ...

Lip liner has become such a staple in my routine that I don't know where I'd be without it. So, when I saw that Wonderskin ...

For just $2, many shoppers have declared Wet N Wild Mega Last Lip in Stoplight Red their new lipstick MVP. As one loyal user ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Q: Over the holidays, I received a lip color in a gift exchange that I can’t find anywhere. I have no idea who the gift was from, but I’d love to find it because I’m close to running out. It’s a lip ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

As major U.S. companies pull back on diversity, equity, and inclusion programs, some entrepreneurs worry about the loss of ...

From eyeshadow and glitter to dry shampoo and setting spray, these music festival beauty must-haves start at just $6.

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.