Lunchly, promoted by social media influencers MrBeast, KSI and Logan Paul, are the latest lunchbox craze that is said to be a better-for-you version of the classic kids' meal.

Does Lunchly make a healthy lunch kit? A Lunchables competitor called Lunchly advertises a healthier spin on your kid’s favorite lunch kit—with bold claims, influencer hype, and flashy packaging.

"TIME100 Creators" list honors digital influencers like Alix Earle to Mr. Beast, who are shaping culture and inspiring communities.