We take a closer look at the methods luxury brands are utilising to get ahead, and what other luxury brands can learn from ...

Shares of French luxury conglomerate LVMH sank Tuesday after the company reported a decline in sales, and the Louis Vuitton ...

service or brand. The campaign events offer six key lessons for managing a rebranding image that speaks to new customers while addressing the interest of current customers. More on that below.

“There was clearly a massive gap between the service levels luxury brands promise and what happens post-purchase when something goes wrong,” Dana said. The number of stolen luxury goods has ...