A few highlights: Lumber Liquidators hypes its spring sale on select flooring, now through April 8. Lysol promotes its new Lysol Lavender & Cotton Blossom scent. And Adobe shows off the Adobe ...

It may be in a position to do deals based on the audience’s tangible response to particular commercials they have seen. The ...

Beard Club, a Westwood-based men’s grooming brand, is adding another professional athlete to its lineup of celebrity ambassadors.

Reckitt Benckiser’s RKT1.43%increase; green up pointing triangle shares rose after the company said adjusted profit beat market expectations, despite lower sales, as it continues to progress ...

TRESemme Paige DeSorbo is making her hair commercial dreams come true. The reality star has teamed up with TRESemmé for the new Lamellar Gloss Collection's Give Gloss campaign, and there's no ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

NBCU has already indicated it will seek around $7 million for a 30-second commercial roost in the Big Game, according to media buyers and other people familiar with early conversations.

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...