Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...

SAINSBURY’S has confirmed it has axed a popular sweet treat online and in its stores. Much to shoppers’ dismay the retail ...

Expat's brutally honest review of Australia's favourite ice cream sparks outrage: 'Don't you dare' A Melbourne-based Canadian woman was left unimpressed after trying the classic Bubble O'Bill ice ...

The business, now named the Magnum Ice Cream Company, has also partnered with Haribo to launch a push-up ice cream for 2025. The NPD contains vanilla ice cream swirled with strawberry sauce, featuring ...

Sainsbury's, which is rivalled by Tesco, Morrisons, Asda, Lidl and Aldi, has discontinued the Mini Magnum Euphoria Pink Lemonade ice cream sticks. On X, one customer wrote: "Haven't been able to ...

If you want a sweet way to give your bitter coffee a major flavor upgrade, look no further than an ice cream bar to ...

Smooth like gelato and fun like a popsicle, these gelato popsicles are a playful nod to the simple joys of unwrapping frozen ...

Sainsbury's, which is rivalled by Tesco, Morrisons, Asda, Lidl and Aldi, has discontinued the Mini Magnum Euphoria Pink Lemonade ice cream sticks.

It does not, after all, have a stick attached to it ... I'm not the world's biggest Magnum lover. And given that it's technically more of an ice cream, I consider it very generous of me to ...