Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...

Much to shoppers' dismay the retail giant has discontinued the Mini Magnum Euphoria Pink Lemonade ice cream sticks. On X, one customer wrote: "Haven't been able to get my treat of the day Mini ...

A greedy dog needed a £2,000 operation to have a lolly stick removed from her stomach after eating a Magnum ice cream whole 'like a pelican'. Shelley Coupland's daughter, two-year-old Sophie ...

Acknowledging “there is ice cream involved”, she ... tweeted food writer Jack Monroe. “Magnum’s not a lolly. It’s a choc-ice. If you stuck a stick in a frozen apple, it would still ...

Magnum is a pretty iconic ice cream ... Korean company Binggrae first introduced this fruity ice cream stick in 1992. While it’s called Melona because of the original melon flavour, it now ...

The business, now named the Magnum Ice Cream Company, has also partnered with Haribo to launch a push-up ice cream for 2025. The NPD contains vanilla ice cream swirled with strawberry sauce, featuring ...