Tira, under Reliance Retail, marks two years in beauty retail with a special sale and a collaboration with designers Abu Jani ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Tira, a beauty retail platform by Reliance Retail, has completed two years in the industry. Since its launch, it has steadily ...

Beyoncé and Tina Knowles expand their haircare brand Cécred to Ulta Beauty stores, bringing inclusive haircare to a wider ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

During Monday’s episode of “The Tonight Show,” Jimmy Fallon made fun of Markle’s now-viral hosting hack — transferring pre-packed pretzels into personalized bags. While playing a trivia ...

China first responded on April 3 to Trump's initial salvo of 54 percent levies on its exports by placing export restrictions ...

In a scene from “With Love, Meghan,” Markle transfers pre-packaged pretzels from Trader Joe’s into a personalized bag for her guest and friend, makeup artist Daniel Martin. “This ...

A successful campaign for governor of California in 2026, Kamala Harris has told allies, would give her a prominent perch ...

This little gadget is a new parent's best friend. You can attach it to a crib, stroller, diaper bag or seatbelt, and you'll ...

Hair growth is alway a hot topic in the beauty world. We are inundated with new launches and hacks that claim to stimulate ...