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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

Here’s the franchise’s new sweaters. Yay or nay on these? The main logo for the franchise will be the “Mountain Mammoth” logo, which contains subtle nods to the state of Utah. According to ...

MAMMOTH COUNTRY — It's been just ... corporate public relations speak of "salt white, mountain blue and rock black" and explained the logo in a way any sports fan, including hockey fans ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described ...

with only an unconfirmed leak offering an idea of what the logo might have looked like. In contrast, the 'Mountain Mammoth' is certainly more creative. Compared to other NHL teams, Mammoth feels ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The main branding is called the “Mountain Mammoth.” It will serve as the primary logo on Utah’s jerseys and merchandise. SEG worked with the Doubleday & Cartwright design firm on the project.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.