Again, Mammoth Mountain had pulled off its signature magic trick—between ... Helmets emblazoned with the Red Bull logo—the ultimate snowsports status symbol—weren't uncommon. The appeal was obvious.

with only an unconfirmed leak offering an idea of what the logo might have looked like. In contrast, the 'Mountain Mammoth' is certainly more creative. Compared to other NHL teams, Mammoth feels ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.

The team logo features the team's color scheme, Rock Black, Salt White and Mountain Blue, and the head of a Mammoth with a curved tusk, with the Wasatch Mountain Range at the top of the logo.

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described ...