New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

To stay competitive and satisfy the needs and wants of consumers, companies typically employ all four components of the marketing mix. These components include products, pricing, place and promotion.

In the Philippines in the early 1990s, a Pepsi promotional campaign was initially a huge success - before turning deadly.

Customer communications platform Sinch helps boost engagement and conversions at Courir across multiple social media and ...

Central Garden & Pet’s first quarter results reflected a decline in sales, which management attributed to the earlier timing ...

A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds ...

For many years South Africa has been a dependable and beloved supplier of citrus to India. To strengthen this relationship, a ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its ...

“The music was embedded as a core narrative element from the first moment in development,” Greenhalgh told B&T. “Not only did ...

ISC Class 12th Commerce Syllabus 2025-26: Get here detailed ISC Board Class 12 Commerce Syllabus chapter-wise, marking scheme, weightage, paper pattern and Download PDF.

Through immersing himself in the evolving world of music tech, Luis Acevedo (aka Style) found a growing interest in the ...