I’m allergic to complexity, at least when it comes to content. So when I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite ...

The B2B marketing world is so excited about ABM 's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

The Office of Marketing & Communications ("MarCom") is a highly experienced team of marketing, web, and communications professionals who strategize, create and execute branding, web development and ...

Here’s how to make yourself irreplaceable. Last month, my friend Amy, a mid-level marketing manager at a Fortune 500 company, ...

Many people mistakenly classify marketing communications (marcom) – which includes advertising, PR, promotions, and social media – as marketing. Marcom is the fourth P of the "Four Ps" of the ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

LVMHHong Kong Rane Xue sits atop the marketing org chart for $60 billion luxury giant LVMH in the region, responsible for not only overall marketing in Asia but also a transformation role in the ...