If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System. If you have any ...

But knowing the other side of the story, the buying process, is equally important for good content marketing. But wait—Isn't the buying process the same as the customer's journey? Not exactly. They ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

A well-run pitch process can be energising. When the brand, agency and intermediary are all aligned, it can drive innovation, foster creativity and be a positive experience for all parties involved.

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...