In an age where financial independence and passive income streams are coveted more than ever, the allure of quick and easy ...

PCH says it plans to operate in a “business-as-usual manner” throughout the bankruptcy process — noting that the “Prize ...

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter 11 bankruptcy protection. In an announcement this ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

Where once only multinational corporations with massive budgets could access sophisticated market intelligence, today AI ...

This process should include exercises to stretch your brand into the future. For instance, you might develop different marketing positioning platforms that can take key dimensions as far as possible.

Through their chapter 11 cases, the Company will implement an orderly wind down of its U.S. business while continuing to conduct a marketing process to solicit interest in a going concern ...