WIP’s new contract runs through 2027, with the expanded remit speaking to a bigger focus on social-first marketing. True AOR appointments have become rarer but Domino’s is betting that WIP can help it ...

Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

WIP’s new contract runs through 2027, with the expanded remit speaking to a bigger focus on social-first marketing. True AOR appointments have become rarer but Domino’s is betting that WIP can ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

94.1 WIP listeners have probably heard Weachter ... chief digital officer J.D. Crowley, chief marketing officer Paul Suchman, and executive vice president and general counsel Andrew Sutor.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent distributors sell products and recruit others, earning commissions on both personal sales and the sales of ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

94.1 WIP listeners have probably heard Weachter’s name ... chief digital officer J.D. Crowley, chief marketing officer Paul Suchman, and executive vice president and general counsel Andrew Sutor. The ...