Publicis Sapient, a digital business transformation firm, has signed a five-year strategic collaboration agreement with Amazon Web Services (AWS) to leverage AI and machine learning for enterprise ...

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

New Delhi: Publicis Groupe has entered into an agreement to acquire Lotame, the independent identity solution company, in an update on its AI strategy presented by Arthur Sadoun. Lotame is home to ...

Fortunately, we have the perfect outerwear solution: Marmot! When it comes to outdoor apparel, Marmot stands out as a brand that offers high-quality gear for outdoor enthusiasts. And right now ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution. “Lotame is home to one of the largest end-to-end data marketplaces in the ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale ...

Publicis Sapient will leverage AWS’s advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon ...