Three new license apps were launched including Sesame Street Mecha Builders, Thomas & Friends and the highly successful LEGO DUPLO PEPPA PIG, Barbie ... a game that has a big StoryToys logo ...

Vogue reports that the globally recognized interlocking L and V brand logo was designed by ... of research and development at Mattel in 1955. PopularMechanics reports that Ryan designed and patented ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken ...

With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

So, I really can’t decide if I’m “pro” or “con” a $130 Squid Game block building set from Mattel Creations. It’s impressive, I’ll certainly say that. The 1,735-piece set ...

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...

Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based company disclosed the planned cuts via a California-mandated WARN notice ...